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If you don't know, then maybe
you've never been fit properly before. Or maybe you've never been
to The Walk Shop before. Because at The Walk Shop, every customer
gets fit properly by a well trained expert with years of shoe fitting
experience. In addition, our sales staff can work with all types of
foot problems; whether it's accommodating an orthotic, or working
around bunions and hammertoes. We can help you with your foot problems
and fit problems. So how do we make sure that you're fit correctly?
Let us show you... |
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As Maury Kershaw, the father in the father and
son team that opened the store more than 30 years ago, used to explain
to new salespeople , "The only way you're going to figure out
if a shoe fits is if you get down there and check it yourself, to
feel how the foot sits inside the shoe. You can't just ask someone,
'Well, how does it feel to you?', because the reason they came in
here in the first place is to get an expert's opinion, and that expert
is you." And this is how we do it. |
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There are several important steps in properly
fitting an individual. It begins with measuring both feet
(1, 2). It is a rare individual who has two feet that are exactly
the same size, and it is important to accommodate the larger foot,
if there is one, to ensure a comfortable fit. The foot is measured
for length (both overall length and the length from the heel to the
ball of the foot) and width, and at this time the salesperson gets
a chance to inspect the foot up close for any additional factors that
may need to be taken into account. |
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Once the shoes are selected it is important for
the salesperson to put the shoe on the customer's foot (3). This helps
the salesperson spot any initial trouble, like if the shoe is too
narrow or too wide. This saves time wasted on trying shoes that obviously
aren't going to work. Once the shoe is on, the salesperson will get
down and check the fit at several places on the foot (4, 5, 6). Once
she is satisfied that the fit is acceptable, the customer will be
asked to take a walk on our hard wood floor to give the shoes a test
drive. |
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Is
this the kind of service you usually receive when you're buying
shoes elsewhere? If not, you could be wasting money on shoes that
look and feel nice in the store but end up sitting in the back of
your closet because they pinch your toes, slip in the heel, cause
blisters, etc. |
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Our
Training Every Saturday morning an hour before the store opens, our staff gathers to hear a presentation by an expert in some aspect of the shoe business. The meeting might feature a podiatrist explaining how to help customers with special needs, a senior staff member sharpening the staffs fitting skills, or a manufacturer's representative discussing the technical features of a new shoe line. This ongoing education program is just one part of our effort to ensure that you receive knowledgeable, friendly assistance that meets all of your needs. |
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We've been in the shoe business for three generations. We know how important it is to fit you with a shoe that will give you years of comfort, function, and style. We want to make the process of buying shoes an enjoyable one, so that you might remember us fondly each time you slip into a pair of our shoes. | ||
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Trademark and Copyright Information
The Walk Shop® | 2120
Vine Street | Berkeley, CA 94709
| (510) 849-3628
Mondays through Saturdays, 10am to 6 pm | Sundays,
11am to 5pm
"Footwear For People Who Walk."
* The Walk Shop is a federally registered service mark.